Magic Hollow

Magichollow Vulcan Lane

All items featured on ourĀ online store are also available in-store. We bolster over 1000 hand curated items that we pick from the USA ourselves.

10% discount for tertiary students this year

3 Vulcan Lane,
Auckland 1010
New Zealand

Phone: (09) 600 3206

Monday to Saturday 10am-6pm
Sunday 11am-5pm



Made by Magic is a rework brand by Magichollow.


In our constant search for the best vintage around the world, we come across many garments with imperfections that do not meet the quality standard we have set for our vintage store. However, we struggle to justify why these items cannot be saved, reimagined and re-worn for years to come.


Using their unique imperfections as inspiration we create unique solutions - designing in reverse to breathe new life back into damaged goods.

We challenge the construction methods of fast fashion with a bespoke, hands on approach. Instead of cutting a pattern into a roll of fabric, the same technique is applied to each rework piece - minimising waste and using what we have to create something new.


Each Made by Magic design is created in small quantities to ensure that each piece is handpicked, hand cut and distinctly one of a kind.

Made proudly, sustainably and ethically in Auckland, New Zealand.

Join the movement.


Volume Three pays homage to the original inventors of the hoodie, Champion! Made by Magic, for the everyday Champion.